Gumshoe AI vs AI Visibility Snapshot

What Gumshoe AI Does

Gumshoe AI (gumshoe.ai) is a Seattle-based company, founded in 2025, that tracks brand visibility across AI answer engines using buyer personas instead of a single generic prompt. Each persona runs a set of prompts against six AI models, and the platform reruns the audit on a recurring schedule so you can watch visibility change week to week.

Pricing is per project. The Starter plan is $99 a month and covers 8 personas across 10 prompts each, about 80 prompts run against 6 models, which Gumshoe describes as roughly 480 AI conversations a month. It includes a monthly Visibility Audit, a weekly Snapshot Audit, 10 technical audit runs a month, and 3 content-generation runs a month. The Pro plan is $299 a month and adds a Content Audit, a Sentiment Audit, a Citation Audit, a daily Snapshot Audit, 50 technical audit runs a month, and 10 content-generation runs a month. Both plans open with a free sample audit and no credit card. Larger accounts get custom enterprise pricing on request. Verified on gumshoe.ai/personas-and-prompts/starter and /pro, August 20, 2026.

What AI Visibility Snapshot Does

AI Visibility Snapshot is a $19 one-off report, not a subscription. It runs 10 buyer-intent prompts across 5 engines, ChatGPT, Claude, Gemini, Perplexity, and Grok, for 50 live answers total, then scores mention rate, average position, share of voice, and sentiment, both overall and per engine. It also builds a leaderboard of every competitor named across those 50 answers and a "where AI looks" section listing the domains ChatGPT actually cited for buyer questions in the category, plus 5 to 8 specific recommendations. Our public sample report measured Notion in project management software at a 54% overall mention rate, but per-engine results ranged from 43% on Gemini, Perplexity, and Grok to 86% on Claude, on the same day, which is why covering more engines matters more than a single high-frequency engine for a first look.

There is no signup, no email required for the free scan, no account, and no subscription. You pay once, get a permanent shareable link with a white-label "Prepared for" header, and can print it to PDF. It is delivered in about two minutes and covered by a 14-day money-back guarantee. A free scan, 1 prompt across 2 engines, up to 3 times a day, is on the homepage.

Price and Feature Comparison

Category	Gumshoe AI	AI Visibility Snapshot
Price	$99/month (Starter), $299/month (Pro), custom Enterprise	$19 one-time
Billing model	Monthly subscription, per project	One-time payment
Engines covered	6 AI models	5 (ChatGPT, Claude, Gemini, Perplexity, Grok)
Prompts per run	8 personas x 10 prompts (~480 conversations/month on Starter)	10 prompts x 5 engines = 50 answers
Signup required	Yes, for paid plans (free sample audit needs no card)	No signup for the free scan; email at checkout for the paid report
White-label output	Not advertised on the pricing pages	Yes, white-label "Prepared for" header
Best for	Ongoing, persona-based tracking with recurring audits	A single accurate report, no commitment

When Gumshoe AI Is the Better Choice

Gumshoe is built for continuous measurement, not a single check. If you need to know whether a content push, a PR campaign, or a product launch actually moved your AI visibility over the following weeks, a monthly or weekly re-run answers that question; a one-time snapshot cannot. Its persona model is a real differentiator: instead of one generic prompt, it runs prompts written from the point of view of 8 distinct buyer personas, which can surface differences in how AI engines answer for a technical evaluator versus a budget-conscious buyer. The Pro plan's Sentiment Audit and Citation Audit add structured tracking of tone and source citations over time that a single report cannot replicate. If your team needs a recurring number for a monthly report, or wants to catch a visibility drop before it compounds, Gumshoe's subscription model is the right shape for that job.

When a $19 Report Is the Right Call

A one-off report is the right tool when you need one honest answer, not a dashboard. That covers a one-time client audit an agency runs before a pitch, a before-and-after check around a single campaign, a founder who wants a first read on where they stand without opening a subscription, or anyone not ready to commit to a monthly tool who wants real numbers first. It is also the cheaper way to find out whether AI visibility is a problem worth solving before paying for a tracking tool at all. See how to run a full AI visibility audit for the manual version of what both tools automate, and compare Profound or the Semrush AI Visibility Toolkit if you are weighing more than one subscription option.

What We Do Not Do

AI Visibility Snapshot does not track your visibility over time, does not alert you when something changes, and does not offer seats, dashboards, or a login. There is no historical trend line, no persona modeling, and no recurring audit schedule. It is one report, covering one moment, for one brand. If you need any of that, a subscription tool like Gumshoe is built for it, and we are not pretending otherwise.

How to Decide

• If you need to track visibility changes week over week, or alert on drops, get a subscription like Gumshoe. A single snapshot cannot show a trend.
• If you need one honest number today for a pitch, an audit, or your own curiosity, the $19 report costs less than a single month of Gumshoe and needs no signup.
• If you sell to buyers who fall into distinct personas and want prompts written for each one, Gumshoe's persona model is the closer fit.
• If you want to see whether AI visibility is worth tracking at all before you commit to a monthly cost, run the free scan first, then decide. See the methodology for how both report types calculate their scores.