Semrush AI Visibility Toolkit vs AI Visibility Snapshot

What the Semrush AI Visibility Toolkit Does

Semrush sells its AI Visibility Toolkit as a separate line item inside its SEO platform, priced at $99 a month per domain when billed annually. The Base plan tracks 25 custom prompts with daily AI rankings for one domain and reports mentions from ChatGPT, Google AI, Gemini, and Perplexity. It does not track Claude or Grok. The toolkit includes AI competitor analysis, prompt research, and a site audit aimed at AI readiness, with daily, weekly, and monthly data updates and up to 300 reports a day. A 7-day free trial is available, additional users cost from $45 a month each, and larger accounts covering multiple brands or regions get custom pricing. Verified on semrush.com/pricing/ai, August 20, 2026.

What AI Visibility Snapshot Does

AI Visibility Snapshot is a $19 one-off report, not a subscription add-on. It runs 10 buyer-intent prompts across 5 engines, ChatGPT, Claude, Gemini, Perplexity, and Grok, for 50 live answers, then scores mention rate, average position, share of voice, and sentiment, overall and per engine, plus a competitor leaderboard, a "where AI looks" list of the domains ChatGPT actually cited, and 5 to 8 recommendations. That coverage includes Claude and Grok, which Semrush's toolkit does not track. Our public sample report measured Notion in project management software at a 54% overall mention rate, but per-engine results ranged from 43% on Gemini, Perplexity, and Grok to 86% on Claude, on the same day, which is why covering more engines matters more than daily reruns for a first look.

There is no signup, no account, and no recurring cost. A free scan, 1 prompt on 2 engines, up to 3 times a day, is on the homepage, and the full AI visibility checker guide explains how to read the results either way.

Price and Feature Comparison

Category	Semrush AI Visibility Toolkit	AI Visibility Snapshot
Price	$99/month per domain (billed annually), custom Enterprise	$19 one-time
Billing model	Annual subscription, add-on to Semrush	One-time payment
Engines covered	4 (ChatGPT, Google AI, Gemini, Perplexity)	5 (ChatGPT, Claude, Gemini, Perplexity, Grok)
Prompts per run	25 custom prompts, tracked daily	10 prompts x 5 engines = 50 answers
Signup required	Yes, Semrush account and card after the 7-day trial	No signup for the free scan; email at checkout for the paid report
White-label output	Not advertised on the AI toolkit pricing page	Yes, white-label "Prepared for" header
Best for	Teams already on Semrush who want AI mentions in the same suite	A single accurate report, no commitment

When Semrush Is the Better Choice

If you already run Semrush for keyword tracking, backlinks, or site audits, adding the AI Visibility Toolkit keeps AI mentions in the same dashboard as the rest of your SEO data, which is a real workflow advantage a standalone tool cannot match. Daily prompt tracking means you can catch a ranking change the same day it happens rather than at the next audit, and the toolkit's AI competitor analysis and AI-readiness site audit connect visibility numbers to on-page fixes inside the same platform you already use. If your team already budgets for Semrush and just needs AI coverage added to an existing workflow, the toolkit is the more efficient buy.

When a $19 Report Is the Right Call

A one-off report fits a one-time client audit, a pitch deliverable, a before-and-after check, or a founder who wants one honest answer without adding another software line item, especially if you are not already a Semrush customer. It is also the faster way to find out whether Claude and Grok, the two engines Semrush's toolkit does not cover, are mentioning you at all. See generative engine optimization for the broader context on why engine coverage matters, and compare Gumshoe AI or Profound if you are weighing more than one subscription option.

What We Do Not Do

AI Visibility Snapshot does not track visibility over time, does not alert you to changes, and does not offer seats, dashboards, or a login. There is no historical trend line and no integration with a broader SEO toolkit. It is one report, covering one moment, for one brand.

How to Decide

• If you already pay for Semrush and want AI mentions inside the same dashboard as your keyword and backlink data, use the AI Visibility Toolkit.
• If you need Claude or Grok coverage, which Semrush's toolkit does not track, a report across all 5 major engines gives you the fuller picture.
• If you want one honest number today without adding a monthly line item, the $19 report costs a fraction of a month of Semrush's toolkit and needs no signup.
• If you are not sure AI visibility is worth tracking yet, run the free scan first, then decide whether daily tracking is worth $99 a month. See the methodology for how the numbers are calculated.