Profound vs AI Visibility Snapshot

What Profound Does

Profound (tryprofound.com) is a subscription platform built for continuous AI-engine tracking, with three published tiers. Starter is $99 a month, billed yearly, and tracks 50 unique prompts against ChatGPT only, analyzing up to 1,500 responses a month for 1 seat. Growth is $399 a month, billed yearly, and tracks 100 prompts across 3 engines, ChatGPT, Perplexity, and Google AI Overviews, analyzing up to 9,000 responses a month for 3 seats. Enterprise is custom-priced, covers up to 9 answer engines, and adds SSO/SAML, SOC2 compliance, and dedicated Slack support. The self-serve plans include a monthly allowance of Agent credits for Profound's automated optimization features. The pricing page lists no free trial; signup and payment happen before access. Verified on tryprofound.com/pricing, August 20, 2026.

What AI Visibility Snapshot Does

AI Visibility Snapshot is a $19 one-off report, not a subscription. It runs 10 buyer-intent prompts across 5 engines, ChatGPT, Claude, Gemini, Perplexity, and Grok, for 50 live answers, and scores mention rate, average position, share of voice, and sentiment, plus a competitor leaderboard and a "where AI looks" list of the domains ChatGPT actually cited. That is broader single-run engine coverage than Profound's Starter plan (ChatGPT only) or Growth plan (3 engines), though Profound reruns its prompts continuously while Snapshot runs once. Our public sample report measured Notion in project management software at a 54% overall mention rate, ranging from 43% on Gemini, Perplexity, and Grok to 86% on Claude on the same day, which is why covering all 5 engines matters for a first look.

There is no signup and no recurring cost. A free scan, 1 prompt across 2 engines, up to 3 times a day, is on the homepage, and the AI visibility audit guide covers how to read either kind of result.

Price and Feature Comparison

Category	Profound	AI Visibility Snapshot
Price	$99/month (Starter), $399/month (Growth), custom Enterprise	$19 one-time
Billing model	Annual subscription (billed yearly)	One-time payment
Engines covered	1 (Starter) to 3 (Growth) to up to 9 (Enterprise)	5 (ChatGPT, Claude, Gemini, Perplexity, Grok)
Prompts per run	50 prompts/1,500 responses (Starter); 100 prompts/9,000 responses (Growth), monthly	10 prompts x 5 engines = 50 answers
Signup required	Yes, paid signup; no free trial listed	No signup for the free scan; email at checkout for the paid report
White-label output	Not advertised on the pricing page	Yes, white-label "Prepared for" header
Best for	Enterprise teams needing seats, SSO, and continuous tracking	A single accurate report, no commitment

When Profound Is the Better Choice

Profound is built for teams that need to watch AI visibility change continuously and act on it, not check it once. Its Agent credits, SSO/SAML, and SOC2 compliance on the Enterprise tier target companies with security review requirements and multiple stakeholders who need seats, not a single report. The Growth and Enterprise tiers add response volume, up to 9,000 analyzed responses a month, that a one-off report cannot approach, and continuous tracking means you see a competitor's citation gain or your own drop the same week it happens instead of waiting for the next audit. If your organization already budgets for a GEO or AI-search platform and needs alerting, multiple seats, and enterprise support, Profound's model fits that job better than a point-in-time report.

When a $19 Report Is the Right Call

A one-off report fits a one-time client audit, a pitch deliverable, a before-and-after check, or a founder who wants one honest answer before opening a procurement process for an enterprise tool. It is also the faster way to see whether 5-engine coverage, including engines Profound's entry tier does not track, changes the picture at all. See what AI visibility is for background, and compare Gumshoe AI or the Semrush AI Visibility Toolkit if you are weighing more than one subscription option.

What We Do Not Do

AI Visibility Snapshot does not track your visibility over time, does not alert you when something changes, and does not offer seats, dashboards, or a login. There is no historical trend line, no Agent credits, and no enterprise security review to complete. It is one report, covering one moment, for one brand.

How to Decide

• If you need continuous tracking, multiple seats, or SSO/SOC2 for a security review, Profound is built for that; a single report cannot replace it.
• If you want one honest number today for $19 with no procurement process, Snapshot is faster and cheaper than a month of any Profound tier.
• If engine breadth matters more than response volume right now, Snapshot's 5 engines beat Profound's Starter (1 engine) or Growth (3 engines) for a single check.
• If you are not sure AI visibility is worth an enterprise budget yet, run the free scan first, then decide whether continuous tracking is worth it.